The key to having a viable
long-term eClub marketing program is maintaining the integrity
of your eClub member list. We have put in place all of the
processes to insure that your list is always compliant and
developed a very easy process to have your customers enroll
in your eClub. Our custom registration cards should take
about 15 seconds to complete. They may also register online
through a link we provide for your existing website.
Every new member is automatically
sent an email welcoming them to the club. This is the first
step in determining if the email address that your customer
provided is valid. Every address is individually monitored
to see if it bounces back as undeliverable.
When the recipient
receives their welcome email there will be a link at the
bottom that easily gives him or her the ability to unsubscribe.
Unlike many spammers, we honor every request to be removed
from the database. This is also a good time to mention that
every eClub newsletter has the same opt-out link so a member
can always chose to leave.
As time goes on email lists
tend to grow stale if they are not managed correctly. People
change email addresses from time to time, for instance when
they change jobs or if they move from AOL to another ISP.
For each of your eClub campaigns we will attempt to deliver
your message to every individual several times (you are
only charged once per campaign) just in case their Internet
Service Provider is having email server problems at that
particular time and we get an error response. If unsuccessful
after several tries over several days we will eliminate
that name from your database so that your list is always
up to date.
As your member list continues
to grow month after month you will be pleasantly surprised
to see that it starts to become a collection of those people
who have walked through your door over the past months or
years basically creating a picture album of who is your
customer base. Now you can take this album and divide it
into individual snapshots. If you desire we can segment
it into different demographics so you can supplement your
regular eClub newsletters with targeted offers. How about
a special night for all of your members with June birthdays?
Or free dinner for everyone with the first name of George
(Washington that is) on President’s Day. That would
probably get you some airtime on the local news. You come
up with creative ideas and your dedicated campaign manager
will put it all together for you.
It is also important for
us to stress that your eClub member list is your property.
It is kept totally separate from every other one of our
clients. We do not commingle it with other databases and
of course we never ever loan, sell, or rent your customers’
information. Every database is backed up daily so there
will never be a catastrophe of your database disappearing
which is all to common with do it yourselfers.
The cost for managing your
email database is $49.00 per month.